What is SEO?
SEO is the process of helping a website gain visibility on google searches. All in all the goal of SEO is to obtain more organic traffic. This is all done by satisfying google searches with fulfilling and quality content.
SEO Best Practices
Utilizing SEO strategies on your website can completely improve your online presence and incoming traffic. There are many of elements that are comprised in the SEO marketing industry but there are important one that everyone should know. Every company is different and unique and should always aim to reach their intended clients. Us being a Landscaping SEO marketing agency, we focus on landscaping businesses and how they can improve on their green dreams. These are the SEO tips that you should put in practice.
Key phrases will help you improve your brands recognition. Identify what your client will potentially search up and how you can appear on those search results. If you are servicing locally include that in your key phrases. This will optimize your website to bring in the customers that it is intended for.
Your H1 and H2 are your headings, and what is in the context on you headings will rank your website and pages. Using the key phrases that you have found and want to implement, you will use those or any synonyms to fill your pages. You will want to include those wordings in your H1 and H2 wisely and correctly to get the most out of it.
3. Alt text for images
When you are adding images to your website, search engines see those to try and understand your website and what it is about. When you include alt text to the images of your website, you describe the purpose of it so it can be understood. This will lead to a more SEO friendly website that will rank higher against your competition.
Having internal links to redirect the viewer to different pages is also a way to add a extra edge on the competition. This includes links that will direct a view to the Call-To-Action, your Service page, or your About Us page.
5. External links
External links are similar to internal links just that this time, you are directing the viewer to a page outside of your website. Search engines recognize this and will rank your website based on your outbound links. Try to use sources that will back up your website and are accurate.
Overview
With these SEO tips, we hope to change the dynamic of your landscaping company. Implementing great practices of SEO is the best way to gain organic traffic to your website. These aspects listed are things to first start and to get your foot in the door. Learn to master these steps and you will be on your way to accomplishing your dreams.
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